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We’re pretty fond of nifty and creative ad campaigns, even insidious viral commercials that pretend to be something else. We especially applaud the innovative thinkers and crafty designers who make such things so seamlessly realistic. That, in turn, means it’s an awful shame when all their efforts go to waste, as seems to be the [...]

Our good friends over at Urlesque recently dropped a bomb of a listicle whose repercussions we’re only now beginning to perceive. Their epic listicle of The 100 Most Iconic Internet Videos has eaten up several of our afternoons already, and we’re finally starting to notice some conspicuous omissions: Beyonce’s “Single Ladies” video imitations, anything related [...]

Remember the T-Mobile ad that deployed Improv Everywhere in London’s Liverpool Street Station? What about Honda’s The Cog ad that really was copying video artists Peter Fischli and David Weiss’s The Way Things Go? It didn’t take companies long to figure out the incredible branding possibilities of viral marketing. eGuiders gives us the full story [...]