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Remember those really crazy but incredibly effective anti-smoking TV commercials for Truth? Well, since they’ve fallen off our radar it seems like every other anti-smoking group has moved into similarly clever and creative advertising strategies. After all, competing with tobacco companies for people’s attention is no small task, but we’re continually impressed with campaigns like [...]

Admittedly, anti-drug PSAs are something of a balancing act. Writers have to use the lingo, slang and style of the kids they’re appealing to while voicing the messages and concerns of the adults who are paying them. This is how we end up with some seriously awful appeals to children that tend to do little [...]