Nothing sells stuff like a clever play on words, as most ad slogans and company catchphrases will demonstrate. And nothing sets an otherwise generic store apart from its peers like an unforgettable pun. This is how we ended up with Best Week Ever’s listicle of The 50 Best Pun Stores, which, amazingly, doesn’t include Buy The Way, or the even better pun we’ve included after the jump.

See what they did there? Nice.

(via Urlesque)