We like that new technology is bringing the rest of the world up to European advertising standards, which go with the “If it’s pretty it doesn’t need to make sense” principle. Increasingly, commercials for products big and small, from every corner of the planet, are doing simple concepts with slick visual style, like those in our listicle of 10 Terribly Pretty New Commercials, starting with a Halloween-themed entry.

Tiger Beer “Zip” by Saatchi & Saatchi

This is how every drinking argument should escalate and be defused.

HP “Google Maps” by Smith & Foulkes and Goodby, Silverstein & Partners

Congrats to Vampire Weekend for getting their song into an ad. Now they are actually successful.

AXA “Evolution” by Tronic

We love papercraft! (Even when it’s digital.)

Adidas “Pieces of Heroes” by Camille Marotte

It’s raining superstar athletes!

Vodafone “Symphonia”

You’ve probably already seen it, but isn’t it so cool and pretty? Proof that cell phone ringtones don’t have to be super-annoying.

Sony Australia “Crash Test”

Well that seems like a waste of a TV and game console. A beautiful waste, but still.

Adidas “It’s On Me for We” by Patrick Murphy and studio Elastic

So many NBA stars, how come they don’t run into each other?

Mini Cooper “Through the Ages” by Am I Collective

We especially like the transition from the 70s to the 80s, over the Golden Gate Bridge and into hair metal.

Little Bites “The Ministry of Muffins”

Ha! That’s true, American muffins are morbidly obese.

Sony “Make Believe”

The city is a big Sony playground. Sounds fun.