When it comes to music, few things (aside from great music) win us over more effectively than a beautiful, clever or ambitious music video. Here are music videos for groups and artists we’ve mostly never heard pf before, but because they were able to put together these 10 Marvelous New Music Videos, they’ll forever be on our radar.

Rodeo Massacre “The Game” (directed by Alois Di Leo)

We love pixelation. Also, the singer’s voice totally reminds us of Debbie Harry.

Gedda Headz “Spaced Out” (directed by)

If Lost in Translation were re-shot in China, boiled down to a music video and fused with a video game, it might look like this.

The Fray “Heartless” (directed by Hiro Murai)

Yeah, our absent-minded classroom doodles totally do that too.

Samurai Jazz Quintet “Pico” (directed by Takafumi Tsuchiya)

An abstract video for an abstract song. Pretty retro colors!

Air “Sing Sang Sung” (directed by Mrzyk & Moriceau)

Clearly, somebody should turn this into a video on cellular biology.

We Have Band “You Came Out” (directed by David Wilson)

More pixelation, this time with wild make-up instead of funky costumes.

The Tom Fun Orchestra “Bottom of the River” (directed by Alasdair Brotherston and Jock Mooney)

We appreciate the environmentalist message of this pretty animated video.

Rafale “Drive” (directed by Antoine Manceaux)

Very cool, also part of why New Yorkers hate cyclists.

arjanM “Blackhole” (directed by arjanM)

This stunning abstraction is all the more impressive for being directed by the musician.

Lenny Kravitz “Let Love Rule - Justice Remix” (directed by Keith Schofield)

Sure, you’ve probably seen it before, but it’s pure genius, so why not?