Remember those really crazy but incredibly effective anti-smoking TV commercials for Truth? Well, since they’ve fallen off our radar it seems like every other anti-smoking group has moved into similarly clever and creative advertising strategies. After all, competing with tobacco companies for people’s attention is no small task, but we’re continually impressed with campaigns like those covered in Trend.Land’s listicle of 29 Creative Anti-Smoking Ads. They’re all pretty spectacular, but let’s say the cigarette lung at right is our favorite.