Admittedly, yes, digital imaging and computer technology have enabled some amazing artworks, but they’ve also produced some cautionary fiascos. Just because we have all this fancy technology doesn’t mean we should abandon inventive uses of our bodies and actual physical spaces. To understand what we mean by this, check out these 3 Stunning Multimedia Performance Videos.

Pacemaker’s New Commercial

So the strange accent from nowhere is somewhat distracting, but the use of black lighting, tracking shots and snazzy editing is pretty dazzling, no?

Chunky Move dance company’s Mortal Engine

That final combination of dance and green lasers puts Jennifer Lopez to shame.

Puma’s L.I.F.T. Commercial

You’d never guess they were hawking lightweight sportswear.