3 Commercials Set in Digital Spaces
We’re really digging the new visual flair that digital technology is opening up to the advertising world. Now that blockbuster visual effects don’t have blockbuster price tags, one-minute and 30-second spots can afford to swing for the bleachers. This week’s edition of Thursday’s 3 Cool Videos is entirely devoted to imaginative mini-world-making, as showcased in these 3 Commercials Set in Digital Spaces.
BMW’s Z4 Commercial (by GSD&M Idea City)
Yes, car companies are evil, but between this snazzy digital art ad and their spectacular new museum, BMW keeps pushing the limits of design.
Sprint’s Now Network (by Goodby, Silverstein & Partners)
Reminiscent of the all-white, purgatory-like loading space from The Matrix.
Comcast’s Comcast Town Campaign (also by Goodby, Silverstein and Partners)
We realize Comcast is all kinds of evil, and we admit that the Moldy Peaches-style music is incredibly annoying, but look how cool the digital environment is! Now that’s effective branding.
[...] we have nothing against lavish ads per se (truth be told, we enjoy pretty commercials as much as a terrific short film), [...]