The World’s 10 Worst Greenwashers
Maybe if U.S. currency wasn’t green, the whole concept of the “green revolution” and corporate “greenwashing” wouldn’t sound like such a disgusting corruption of vital ideals in the name of marketing. Here we are, though, in a country full of eager green buyers with disappearing green bills, so it’s not surprising that some extremely brown companies are putting on a green face (for “environmental,” not for “greed,” of course). To navigate these distinctions, WebEcoist has this helpful listicle of The World’s 10 Worst Greenwashers. We’re especially outraged by the “empathetic scientist” greenwashing ad genre, as seen in this Exxon commercial:
We found an even more insidious, manipulative greenwashing ad WebEcoist didn’t include.
Ford
Ford really cares about baby animals.
[...] few days ago we pointed you towards a post about greenwashing, in which several companies made claims of environmental awareness in commercials that seemed [...]
[...] in doubt, we generally assume that corporations are evil. Aside from being clever marketers with a sense of humor, they are the most readily available symbol of everything [...]