Around the office, we’re always discussing various long-term branding strategies to make Listicles seem “hipper,” more “dynamic,” “kinetic,” “edgy,” and “tantric,” although we don’t really know what those terms imply or what steps we can take to achieve such goals. These futile discussions sure do make us sound “savvy,” “brand-conscious” and “web-literate,” though, which makes us feel like we’re achieving some kind of “synergy.”

Also, we haven’t committed any of the gross re-branding faux pas outlined in Cracked’s listicle of 9 Failed Corporate Attempts at “Edgy”, so we must be doing something right. Certainly, we’ve never done anything nearly so wrong-headed as Pepsi Max’s suicidal lonely calorie campaign (at right), which made one fateful appearance in Germany.