Though we’ve often prized TV and web commercials for their audacious uses of parody, satire and slapstick humor, it’s important to remember that TV’s impact – contrary to what Marshall McLuhan taught us – can be shockingly hard. Strap on your thick skin, then, before watching the brutal and brilliant ads we’ve rounded up for our weekly showcase of memorable moving image works, Thursday’s 3 Cool Videos. In this edition we hone in on outstanding recent TV spots for worthwhile causes and issues with these 3 Moving Awareness-Raising Commercials.

Home Office Binge Drinking spot by VCCP

Ah yes, the old before-the-fact aftermath rhetorical trick. Gross.

Cyclist Awareness Test by WCRS

A little random, sure, but when have people in animal suits ever failed to raise awareness? This is also as funny as our listicle gets. The final entry is, well, intense.

Break the Cycle by BBH

Don’t you feel better now that you’re aware?