Nothing beats a little invasive advertising. Bathrooms are especially potent places because we both literally and figuratively tend to let our guard down in these sort-of private, sort-of public places. And really, what better way to distract us from the awkwardness of that strange social setting?

Of course, too much distraction (like a laser light show or flash mob-style performance) would be extremely annoying, and make for some really negative branding. However, the campaigns covered in Oddee’s listicle of 10 Creative Bathroom Ads manage to be clever and inventive without making users feel too awkward or bothered. For instance, we might overdose on water if we found a bathroom with the fun soccer urinal game at right.