Welcome back for the third edition of Listicles’ weekly round-up of all the nifty short-form moving image ephemera we come across in a given seven day period. There’s always more than we can squeeze into a three video post, so know that each installment of Thursday’s 3 Cool Videos is the result of a stressful, heartbreaking, hotly-contested and highly-competitive selection process. That said, enjoy this week’s three winners (all ads, but mostly for good things):

“Kill The Gun” ad for Choice FM (by BBDO Agency)

(via Design You Trust)

Shelter.co.uk’s “House of Cards” ad

(via P.O.V.)

Coca-Cola “Swelter Stopper” ad by Nexus Productions

(via NOTCOT.ORG)