Up-and-coming environmental conservation superstar, the Iberian Lynx.

Though there’s been much debate over which bear should grace the WWF’s logotype (panda or polar?), there are inumerable visually stunning, ecologically essential species just as badly in need of help. TreeHugger shows us some such animals in their listicle of 10 Underexposed Endangered Species. That environmental conservation superstar-in-waiting at right is the Iberian Lynx and – if we ever get rid of our sports columnist and freelance mascot Onesie – our new mascot.