Time Magazine’s Top 10 Buzzwords of 2008
Those mainstream mediators at TIME have released their annual list of lists, and among the most fascinating is their hierarchy of time-capsule buzzwords. Their Top 10 Buzzwords listicle goes like so:
- 1. Change: The all-pervasive shorthand for Barack Obama’s campaign, uses of “change” in 2008 automatically assumed a time of hardship and a vague, knee-jerk optimism, as in “It’s time for change,” or “The time for change has come,” or even “America deserves a change.”
- 2. Bailout: Funny that numbers one and two should be so diametrically opposed. “Bailout” encapsulates a kind of rigid financial attitude akin to doing whatever’s necessary to maintain the status quo. For instance, “Without a bailout, the American auto industry will collapse,” or “The American economy won’t survive without this financial bailout plan.”
- 3. Hockey Mom: A derivative of the storied soccer mom demographic, Alaska Governor Sarah Palin gave the phrase a regional twist by adapting it into “hockey mom” during her and Senator John McCain’s presidential campaign, as in “I’m just another hockey mom.” Of course, now we realize she’s much more than just a hockey mom.
- 4. Fist Bump: This one was news to me, but in the context of Barack and Michelle Obama giving one another a pound on national television after the former’s win in the Democratic primaries, it’s understandable that a whole new audience suddenly became aware of this otherwise well-established greeting. Of course, nobody would actually say “Good job, give me a fist bump,” or “Congratulations, may I bump your fist?”

- 5. Nuke the Fridge: This might be my favorite, since it sounds so far-reaching but is in fact so limited in its applicability. To “nuke the fridge” means to tarnish a Hollywood franchise by producing too many awful sequels. The term originated with one of 2008’s most awful sequels, Indiana Jones and The Kingdom of the Crystal Skull, wherein Indy shields himself from a nuclear blast in a refrigerator.
- 6. Staycation: Another linguistic innovation born of financial hardship, this term came about over the summer of 2008 as gas prices peaked and people abandoned plans for long car trips in favor of vacatoning closer to home. Said the Bostonian: “I was thinking of taking a road trip down to Mexico this summer, but instead I ordered a crate of sand and a crate of tequila and I’m taking a staycation.”
- 7. Rickrolled: As an online publication, we here at Listicles find it rather awesome and empowering when pranklike Internet memes spawn linguistic creativity. In this case, a series of false links in early 2008 directed unwitting users to a video of Rick Astley’s 1987 hit “Never Gonna Give You Up.” The phenomenon got really big after this:
- 8. PUMA: Another term that went mainstream during the primary season, this acronym for “party unity my ass” was first used by supporters of Hillary Clinton who felt betrayed by the Democratic party’s sudden complete support of the Obama campaign before the national convention.
- 9. Tweet: If not for the economy and the election, electronic social media would be the leading phrase-coiner of 2008. In this case, the online service Twitter lets owners of handheld devices send updates to an account that anybody can see. The updates are called Tweets, and we here at Listicles are especially addicted to Shaquille O’Neal’s Tweets, although we’ve been hearing good things about John Cleese’s Tweets too.
- 10. Topless Meeting: Workplace sexism isn’t disappearing, it’s true, but this expression has nothing to do with that. “Topless meetings” are a response to the problem of attendants in brainstorming sessions and meetings being distracted by their handheld devices and laptops. So for your next meeting: “Hey Tom, you can’t come in here like that, this is a topless meeting.”
- Strangely absent: Listicle(s).

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